ABOUT
Sarah is a PhD candidate specializing in media and cultural studies at the University of Wisconsin-Madison in the Department of Communication Arts. Her research interests center on social media industries, digital labor, cultural intermediaries, branding and promotional culture, platformization, and creator culture.
Her dissertation examines shifting expectations around work in the creator economy, the industrialization and formalization of the influencer industry, and a growing trend of collective action and resistance to prevailing conditions of platformized precarity. She completed an internship with the Social Media Collective at Microsoft Research-New England under the supervision of Dr. Nancy Baym in Summer 2023 and is a founding member of the Content Creator Scholars Network.
When she's not reading, writing, or teaching, Sarah is usually hanging out with friends and family, eating breakfast at her favorite local greasy spoons, watching reality TV/vlogs/Instagram stories/Tik Toks, or placating her cat, Cowpie.