ABOUT
Sarah is a PhD candidate specializing in media and cultural studies at the University of Wisconsin-Madison in the Department of Communication Arts. Her research interests center on social media industries, digital labor, cultural intermediaries, branding and promotional culture, platformization, and creator culture.
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Her dissertation examines shifting expectations around work in the creator economy, the industrialization and formalization of the influencer industry, and a growing trend of collective action and resistance to prevailing conditions of platformized precarity. She completed an internship with the Social Media Collective at Microsoft Research-New England under the supervision of Dr. Nancy Baym in Summer 2023 and is a founding member of the Content Creator Scholars Network.
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When she's not reading, writing, or teaching, Sarah is usually hanging out with friends and family, eating breakfast at her favorite local greasy spoons, watching reality TV/vlogs/Instagram stories/Tik Toks, or placating her cat, Cowpie.